We’re now over 30 days into shelter-in-place in the United States, and it’s clear that Covid-19 is affecting people and business across the world. If you’re a marketer, you’ve probably had to shift your strategy, and are wondering how to continue to adapt in the coming months.
At Viralspace, we’re releasing our Free Covid-19 Resources and Marketing Trends Dashboard.
What is the Marketing Trends Dashboard?
The Marketing Trends Dashboard tracks trends in keywords, objects, and hashtags across 100 consumer brands on Instagram. With this tool, you can stay on top of brand conversations and understand what topics and creative are resonating with people today. Currently, our organic Instagram tool is live, but we’re working on releasing a similar tool for Facebook Ads in the next week.
For example, in the period of April 3 — April 16, posts about “community” and “hope” are performing well. Many of the other top keywords address the crisis head on, like “healthcare worker” “hero” and “front line”, as well as spread PSAs with words like “safe” and “limited contact”. Still, as always, posts about “sale” and “save” are performing above average, too.
In addition, we track the frequency and performance of Covid-19 related posts, and show the top brand posts in any chosen time period for inspiration. Data is refreshed daily, so check back for new insights. Current data shows that marketers are posting about Covid-19 more than ever, and performance has remained consistently above average. Go to the dashboard.
30 Minutes of Free Consulting with our CEO
We have other free resources, such as articles about Facebook Ads and a list of other marketing resources. Lastly, we’re offering 30 minutes of free consulting with our CEO to any marketer who would like help with their Facebook Ads. We specialize in working with large consumer brands, but are happy to consult with anyone. Sign up here.
Is there anything else that we can do to help? Let us know at firstname.lastname@example.org.
Who are we, and why trust our insights?
Viralspace uses artificial intelligence to help marketers make data-driven decisions about their images and videos. Basically, we’re all about using data instead of guesswork to make creative decisions, and want to apply our expertise to help marketers adjust to the current climate. To compile our dashboard, we analyzed data from 100 brands since September 2019.